About Us

About Us

Welcome to Active Parenting, a small family-run business dedicated to empowering active, outdoorsy parents with premium baby gear that’s kind to your budget and the planet. Based in the heart of Cheshire, we specialise in sourcing, refurbishing, and reselling premium strollers, prams, and carriers, focusing on beloved brands such as Mountain Buggy, Out ’n’ About, Baby Jogger, and the Osprey Poco child carrier. Our mission is simple: to support busy families who refuse to compromise on quality, style, or sustainability, while fostering a circular economy that gives high-end baby equipment a second life.


Our Family Story

Active Parenting was founded by a parents with two energetic young children. As parents living in the delightful Cheshire countryside, we know how quickly little ones outgrow prams and carriers—and how expensive new kit can be. Yet equally, we’ve experienced the disappointment of second-hand items arriving in poor condition. Determined to find a better way, we combined our love of the outdoors with a commitment to sustainability and launched Active Parenting from our home. What began as weekend refurb projects soon became a full-time venture, as fellow local families discovered and championed our approach.


Our Commitment to Sustainability

Every year, countless perfectly serviceable strollers and carriers are discarded, adding to landfills and squandering resources. The production of a single high-end pram can generate hundreds of kilograms of CO₂ and consume vast amounts of raw materials. By rescuing these items, restoring them to a better condition, and offering them at a fraction of the original cost, we actively reduce waste and conserve resources in a true circular economy.

When you choose Active Parenting, you’re making an eco-friendly choice. Each pre-loved pram rediscovered keeps durable materials in circulation, cuts carbon emissions, and diminishes the demand for newly manufactured goods.


Our Six-Step Process

To guarantee that the items we sell meet the standards of safety, performance, and appearance, we adhere to a meticulous six-stage process:

  1. Value

    We offer a fair, transparent appraisal for your stroller, pram, or carrier. Our valuations reflect current market demand, brand prestige, and the item’s condition, ensuring sellers get competitive prices and buyers know they secure genuine bargains.

  2. Ship

    Once you accept our offer, we will send you a pre-paid box so that you can securely send your gear back to us.

  3. Inspect

    On arrival at our Cheshire workshop, each item undergoes a comprehensive safety check. We examine the chassis, brakes, harnesses, buckles, wheels, and moving parts. Any item that fails to meet strict safety criteria is either repaired or, if beyond salvage, responsibly recycled.

  4. Buy

    After passing inspection, we finalise the purchase and issue prompt payment. You never bear the cost of repairs; we only buy items we’re confident we can bring up to our exacting standards.

  5. Clean

    Hygiene is crucial for little ones. We deep-clean fabrics using baby-safe, biodegradable detergents, steam-clean or launder liners, and sanitise all hard surfaces with non-toxic solutions. So each item looks, feels, and smells fresh.

  6. Refurbish & Resell

    Finally, we replace worn or outdated parts—tyres, canopy clips, and padding—using genuine manufacturer replacements where possible. Metal surfaces are polished or retouched, and fabric components receive a gentle waterproof treatment. Each item is photographed in detail, graded (Excellent, Very Good, Good), and listed on our website with a transparent condition report.


Premium Brands, Affordable Prices

Our curated selection centres on leading names you trust:

  • Mountain Buggy – Renowned for durability and all-terrain performance, perfect for parents who love hiking and exploring.
  • Out ’n’ About – Innovative travel-friendly strollers designed for globetrotters and city dwellers alike.
  • Baby Jogger – Sleek, urban-ready pushchairs that glide smoothly over pavements and park paths.
  • Osprey Poco – Ergonomic child carriers engineered for day hikes and extended treks, offering comfort for parent and child.

By specialising in these premium product lines, we assure families of top-quality gear at up to 50% below new retail prices.


Safety and Quality You Can Trust

Parents entrust us with their most precious cargo: their children. We take that responsibility seriously. Our refurbishment team follows both manufacturer specifications and industry-leading safety guidelines. We carry comprehensive liability insurance and document every process step, so you enjoy complete transparency.


Our Values

  • Family-First: We’re parents ourselves, so we understand the trust you place in us when choosing baby equipment.
  • Authentic Expertise: Years of hands-on parenting experience and technical know-how in pram and carrier engineering.
  • Adventure-Driven: Life doesn’t pause for parenthood. Our gear is designed for those who lace up their boots, grab their little one, and head out the door.
  • Sustainability at Heart: From sourcing materials to packaging, we are committed to reducing waste and preserving our planet.
  • Integrity and Transparency: Clear condition grades, honest pricing, and open communication form the bedrock of our customer relationships.

Building Community

Active Parenting is more than a store; it’s a community of like-minded mums, dads, and carers who share a passion for adventure and a respect for the environment. Join us for local meet-ups in Cheshire parks, subscribe to our newsletter for exclusive offers and expert tips, and connect on social media to swap route recommendations, maintenance advice, and parenting stories.

We believe that sharing knowledge—whether it’s the best footpath for a buggy or the most effective way to clean canopy fabric—strengthens our community and elevates the experience of active parenting for everyone.


Your Next Adventure Awaits

Whether you’re looking to buy a top-quality, pre-loved pram at a fraction of its original cost, sell your gently used carrier for quick payment, or simply find tips on integrating fitness with family life, Active Parenting is here to support you every step of the way.

  • Explore our latest stock of expertly refurbished gear.
  • Sign up for our newsletter to receive first notice of new arrivals, seasonal promotions, and hands-on parenting advice.
  • Contact our friendly team with any fit, functionality, or maintenance questions.

Thank you for choosing Active Parenting. Let’s embark on this journey together—nurturing our families, protecting the planet, and discovering new adventures, one sustainable stroll at a time.